Glossary/SEO & Content/Local SEO
SEO & Content
Local SEO
Optimizing a business to appear in location-based searches and map results, largely through its Google Business Profile and reviews.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Local SEO is the practice of optimizing a business to appear in location-based searches and map results, such as the Google Local Pack. Key factors include a complete Google Business Profile, consistent name, address and phone details across directories, reviews and locally relevant content. It matters most for businesses serving customers in specific areas.