Data & Martech

Looker Studio

Google's free dashboard and reporting tool, formerly Data Studio, that connects to GA4, Google Ads, BigQuery and other sources.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Looker Studio is Google's free dashboard and reporting tool, known as Google Data Studio until its 2022 rebrand. It connects to sources such as Google Analytics 4, Google Ads, BigQuery and Google Sheets, plus many third-party connectors. Marketers use it to build shareable, interactive reports without writing code.