Glossary/Measurement & Attribution/Margin of Error
Measurement & Attribution
Margin of Error
The range above and below an estimate within which the true value likely falls, at a given confidence level.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
The margin of error is the range above and below an estimate within which the true value is likely to fall, at a given confidence level. It reflects uncertainty from sampling. In surveys and experiments, a wide margin of error means results should be interpreted cautiously, while larger samples generally narrow it.