Glossary/Measurement & Attribution/Statistical Power
Measurement & Attribution
Statistical Power
The probability that a test detects a real effect when one exists, conventionally targeted at 80%.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Statistical power is the probability that a test detects a real effect when one actually exists. It is conventionally targeted at 80%. Power rises with larger samples, bigger true effects and less variable data. An underpowered test risks missing genuine improvements and producing inconclusive or misleading results.