Multi-Channel Fulfillment (MCF)

Amazon's service that ships orders from a brand's own website or other marketplaces using inventory stored in Amazon fulfillment centers.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Multi-Channel Fulfillment (MCF) is Amazon's service that ships orders from a brand's own website or other marketplaces using inventory stored in Amazon fulfillment centers. Brands can manage inventory in one place and benefit from Amazon's logistics network for orders placed outside Amazon.