Fulfillment by Amazon (FBA)

Service where sellers send inventory to Amazon warehouses and Amazon handles storage, picking, shipping, returns, and Prime eligibility.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Fulfillment by Amazon (FBA) is a service in which sellers send inventory to Amazon's fulfillment centers, and Amazon handles storage, picking, packing, shipping, customer service and returns. Products become eligible for Prime shipping, which can lift visibility and sales. Sellers pay fulfillment and storage fees in exchange for outsourcing logistics to Amazon.