Glossary/Retail Media & Commerce/Third-Party Logistics (3PL)
Retail Media & Commerce
Third-Party Logistics (3PL)
An outsourced provider that stores inventory and picks, packs, and ships orders on a brand's behalf.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Third-party logistics (3PL) is an outsourced provider that handles warehousing and fulfillment on a brand's behalf. A 3PL stores inventory and picks, packs, and ships orders, and often manages returns. Brands use 3PLs to scale fulfillment without building their own warehouses, gaining access to shipping networks and operational expertise.