Offline Conversion Import (OCI)

Uploading conversions that happen offline or in a CRM, like closed deals or store sales, back to ad platforms to measure and optimize campaigns.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Offline conversion import (OCI) is the process of uploading conversions that happen offline or in a CRM, such as closed deals or in-store sales, back to ad platforms. Matching them to the clicks or users that preceded them lets advertisers measure true business outcomes and train automated bidding toward valuable results rather than shallow online actions.