Glossary/Mobile & App Marketing/Offerwall
Mobile & App Marketing
Offerwall
An in-app page listing tasks, like installing another app or completing a survey, that users finish to earn in-app currency.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
An offerwall is an in-app page listing tasks, such as installing another app, completing a survey, or reaching a game level, that users finish to earn in-app currency or rewards. Advertisers pay when tasks are completed. Publishers use offerwalls to monetize users who would not otherwise pay, while advertisers gain engaged users.