Skip to content
The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryMobile & App MarketingOfferwall

Mobile & App Marketing

Offerwall

An in-app page listing tasks, like installing another app or completing a survey, that users finish to earn in-app currency.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An offerwall is an in-app page listing tasks, such as installing another app, completing a survey, or reaching a game level, that users finish to earn in-app currency or rewards. Advertisers pay when tasks are completed. Publishers use offerwalls to monetize users who would not otherwise pay, while advertisers gain engaged users.