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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingApplebot-Extended

AI Search & Emerging

Applebot-Extended

Apple's robots.txt control token that lets publishers stop Applebot-crawled content being used to train Apple Intelligence models while staying in Siri and Spotlight search.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Applebot-Extended is Apple's robots.txt control token that lets publishers stop content crawled by Applebot from being used to train Apple Intelligence models. It is not a separate crawler. Sites that disallow it can still appear in Siri and Spotlight search results, separating search visibility from use in model training.