Glossary/Retail Media & Commerce/Order Management System (OMS)
Retail Media & Commerce
Order Management System (OMS)
Software that tracks orders from purchase through fulfillment, routing them across warehouses, stores, and channels.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
An order management system (OMS) is software that tracks customer orders from purchase through fulfillment. It routes each order to the best warehouse, store, or partner based on inventory and location, and keeps order status updated across channels. Retailers rely on it to coordinate stock, shipping, returns, and customer service from a single view.