Glossary/CTV, Video & Audio/Pause Ad
CTV, Video & Audio
Pause Ad
A display-style ad shown on screen when a streaming viewer pauses content, offered by platforms such as Hulu, Netflix, and Amazon Prime Video.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A pause ad is a display-style ad shown on screen when a streaming viewer pauses content. Platforms such as Hulu, Netflix, and Amazon Prime Video offer the format. Because it appears only when playback is stopped and does not interrupt viewing, it is considered a relatively unobtrusive way to add advertising inventory.