Permission Marketing

Seth Godin's 1999 concept of delivering anticipated, personal and relevant messages to people who have opted in, rather than interrupting them.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Permission marketing is Seth Godin's 1999 concept of delivering anticipated, personal and relevant messages to people who have opted in, rather than interrupting them. It treats attention as something customers grant. Email newsletters and subscriptions are common examples, and the approach aligns with modern consent requirements under privacy laws.