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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingPerplexity Merchant Program

AI Search & Emerging

Perplexity Merchant Program

Free Perplexity program where retailers share product data to improve their chances of being recommended and enable one-click checkout; placement cannot be bought.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

The Perplexity Merchant Program is a free program in which retailers share product data with Perplexity to improve their chances of being recommended in shopping answers. Participation can also enable one-click checkout for shoppers. Placement in results cannot be bought, so recommendations remain based on relevance and data quality.