Predictive Analytics

Using data and models to forecast outcomes such as churn, purchase, or LTV.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Predictive analytics is the use of historical data, statistical techniques, and machine learning models to forecast future outcomes. In marketing, common predictions include which customers will churn, who is likely to purchase, and expected customer lifetime value. These forecasts help teams prioritize spending, personalize offers, and plan inventory and budgets.