Product Bundling

Selling several products together as one package, often at a discount, to raise average order value and move slower inventory.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Product bundling is selling several products together as a single package, often at a lower combined price than buying each separately. Retailers and brands use bundles to raise average order value, introduce complementary items, and move slower-selling inventory. Bundles can pair related products or offer a full kit for a specific use.