Product Recommendations

Algorithmic suggestions such as 'frequently bought together' or 'you may also like' shown on ecommerce sites to drive discovery and order size.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Product recommendations are algorithmic suggestions shown on ecommerce sites, such as frequently bought together or you may also like. They draw on browsing behavior, purchase history, and product similarity. Retailers use them to help shoppers discover relevant items, increase average order value, and personalize the experience on product pages, carts, and emails.