Skip to content
The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySEO & ContentProduct Schema

SEO & Content

Product Schema

Structured data describing a product's name, price, availability, and reviews, making it eligible for product rich results.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Product schema is structured data describing a product's name, price, availability and reviews, making it eligible for product rich results. Usually added as JSON-LD, it helps search engines understand product pages precisely. Eligible listings may show prices, ratings and stock status directly in search results, which can improve visibility and click-through rates.