Glossary/SEO & Content/Product Schema
SEO & Content
Product Schema
Structured data describing a product's name, price, availability, and reviews, making it eligible for product rich results.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Product schema is structured data describing a product's name, price, availability and reviews, making it eligible for product rich results. Usually added as JSON-LD, it helps search engines understand product pages precisely. Eligible listings may show prices, ratings and stock status directly in search results, which can improve visibility and click-through rates.