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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySEO & ContentReview Snippet

SEO & Content

Review Snippet

A rich result showing star ratings and review counts beneath a search listing, generated from review structured data.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A review snippet is a rich result showing star ratings and review counts beneath a search listing, generated from review structured data. It can appear for products, recipes, local businesses and other eligible content types. Review snippets make listings more noticeable, though search engines restrict self-serving reviews and decide when to display them.