Glossary/Mobile & App Marketing/Promoted In-App Purchases
Mobile & App Marketing
Promoted In-App Purchases
In-app purchases displayed on an app's App Store page and in search, which users can buy directly from the store.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Promoted in-app purchases are in-app purchases displayed on an app's App Store product page and in search results. Users can start the purchase directly from the store, and the app opens to complete it, or prompts download first if needed. They increase visibility for key items and subscriptions and can attract new users.