Glossary/Measurement & Attribution/PyMC-Marketing
Measurement & Attribution
PyMC-Marketing
An open-source Python library from PyMC Labs offering Bayesian marketing mix models and customer lifetime value models.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
PyMC-Marketing is an open-source Python library from PyMC Labs that offers Bayesian marketing mix models and customer lifetime value models. Built on the PyMC probabilistic programming framework, it lets analysts encode prior knowledge, quantify uncertainty in channel estimates and customize model structure, making it a flexible option for in-house measurement teams.