Glossary/Agency & Industry/Request for Proposal (RFP)
Agency & Industry
Request for Proposal (RFP)
A formal document inviting agencies or vendors to submit proposals, pricing and approach for a defined scope of work.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A request for proposal (RFP) is a formal document inviting agencies or vendors to submit proposals, pricing and their approach for a defined scope of work. It sets out objectives, requirements, evaluation criteria and timelines, so responses can be compared fairly. RFPs are common in agency reviews and technology purchasing decisions.