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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAgency & IndustryStatement of Work (SOW)

Agency & Industry

Statement of Work (SOW)

A contract document detailing deliverables, timelines, responsibilities and fees for an engagement.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A statement of work (SOW) is a contract document detailing the deliverables, timelines, responsibilities and fees for an engagement. It defines exactly what will be done and what is out of scope, creating a reference point for both parties. A clear SOW helps prevent scope creep, billing disputes and misaligned expectations.