Retail Media

Advertising sold by retailers on their sites, apps, and beyond using their shopper data.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Retail media is advertising sold by retailers across their websites, apps, stores, and partner channels, using their own shopper and purchase data for targeting. Formats include sponsored product listings, display ads, and offsite placements. It matters because brands can reach shoppers close to purchase and measure results against actual sales.