Glossary/Adtech & Programmatic/Revenue Per Mille (RPM)
Adtech & Programmatic
Revenue Per Mille (RPM)
Publisher revenue earned per thousand page views or impressions, used to gauge monetization performance.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Revenue per mille (RPM) is the revenue a publisher earns per thousand page views or impressions. It is calculated by dividing total earnings by the number of page views or impressions and multiplying by 1,000. RPM is used to gauge monetization performance and compare yield across pages, ad units, or traffic sources.