Glossary/Retail Media & Commerce/Reverse Logistics
Retail Media & Commerce
Reverse Logistics
The process of moving returned goods from customers back through inspection, restocking, refurbishing, resale, or disposal.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Reverse logistics is the process of moving goods from customers back through the supply chain after a sale. Returned items are received, inspected, and then restocked, refurbished, resold, recycled, or disposed of. Efficient reverse logistics reduces the cost of returns, recovers product value, and supports customer-friendly return policies.