Glossary/Retail Media & Commerce/Roundel
Retail Media & Commerce
Roundel
Target's retail media network, selling onsite, offsite, and in-store ads using Target Circle loyalty and purchase data.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Roundel is Target's retail media network. It sells advertising across Target's own site and app, offsite channels, and stores, using data from Target Circle loyalty members and purchase history to target and measure campaigns. Brands use Roundel to reach Target shoppers and connect ad exposure to sales at Target.