Walmart Connect

Walmart's retail media network, offering sponsored search, display, in-store, and offsite ads powered by Walmart shopper data.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Walmart Connect is Walmart's retail media network. It offers sponsored search ads, display advertising, in-store media, and offsite placements, all powered by Walmart's shopper and purchase data. Brands use it to reach Walmart customers across digital and physical channels and to measure how advertising translates into sales at Walmart.