Glossary/AI Search & Emerging/Sponsored Agents
AI Search & Emerging
Sponsored Agents
A ChatGPT ad format in alpha testing from September 2026 that lets users open a labeled conversation with a brand's AI agent after clicking an ad.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Sponsored Agents is a ChatGPT ad format in alpha testing from September 2026 that lets users open a labeled conversation with a brand's AI agent after clicking an ad. The brand's agent can answer questions and guide users toward products. It extends conversational advertising from static ad units to interactive brand dialogue.