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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI in MarketingSynthetic Data

AI in Marketing

Synthetic Data

Artificially generated data that mimics real data for modeling without exposing individuals.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Synthetic data is artificially generated data that mimics the statistical patterns of real data without containing actual records about individuals. It is used to train and test models, share datasets, and fill gaps where real data is scarce. Because it avoids exposing personal information, it can help with privacy compliance.