Glossary/AI Search & Emerging/Synthetic Performer
AI Search & Emerging
Synthetic Performer
An AI-generated person used in an ad; New York began requiring advertisers to disclose synthetic performers in June 2026.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
A synthetic performer is an AI-generated person used in an advertisement, appearing as an actor, model, or spokesperson without being a real individual. New York began requiring advertisers to disclose synthetic performers in June 2026. Brands using them must consider disclosure rules, audience trust, and the rights of any real people they resemble.