AI Disclosure

Labeling ads or content as AI-generated or AI-edited, increasingly required by platforms like Meta and TikTok and by laws and IAB guidance.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

AI disclosure is the practice of labeling ads or content as generated or materially edited by artificial intelligence. Platforms such as Meta, TikTok and YouTube increasingly require it, and laws including the EU AI Act and industry guidance from groups like the IAB support it. Clear disclosure maintains consumer trust and reduces regulatory risk.