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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryBrand & Performance MarketingTiered Pricing

Brand & Performance Marketing

Tiered Pricing

Offering several packages at different price points, such as Basic, Pro and Enterprise, each with more features.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Tiered pricing is a model that offers several packages at different price points, such as Basic, Pro and Enterprise, each with more features or capacity. It lets one product serve customers with different needs and budgets. Tiers also create a natural upgrade path, encouraging customers to move to higher plans as their usage grows.