Glossary/Brand & Performance Marketing/Tiered Pricing
Brand & Performance Marketing
Tiered Pricing
Offering several packages at different price points, such as Basic, Pro and Enterprise, each with more features.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Tiered pricing is a model that offers several packages at different price points, such as Basic, Pro and Enterprise, each with more features or capacity. It lets one product serve customers with different needs and budgets. Tiers also create a natural upgrade path, encouraging customers to move to higher plans as their usage grows.