Glossary/Brand & Performance Marketing/Usage-Based Pricing
Brand & Performance Marketing
Usage-Based Pricing
Charging customers by how much of a product they consume, such as API calls, seats used or data processed.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Usage-based pricing is a model that charges customers by how much of a product they consume, such as API calls, seats used or data processed. Costs scale with the value received, which lowers the barrier to starting. It is common in cloud and software products, though it can make revenue and customer bills less predictable.