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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryBrand & Performance MarketingUsage-Based Pricing

Brand & Performance Marketing

Usage-Based Pricing

Charging customers by how much of a product they consume, such as API calls, seats used or data processed.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Usage-based pricing is a model that charges customers by how much of a product they consume, such as API calls, seats used or data processed. Costs scale with the value received, which lowers the barrier to starting. It is common in cloud and software products, though it can make revenue and customer bills less predictable.