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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySEO & ContentTime to First Byte (TTFB)

SEO & Content

Time to First Byte (TTFB)

The time between a browser requesting a page and receiving the first byte of the server's response.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Time to First Byte (TTFB) is the time between a browser requesting a page and receiving the first byte of the server's response. It reflects server processing, network latency and redirects. TTFB is not a Core Web Vital, but a slow TTFB delays every later loading milestone, including Largest Contentful Paint.