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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySEO & ContentLargest Contentful Paint (LCP)

SEO & Content

Largest Contentful Paint (LCP)

A Core Web Vital measuring how long the largest visible element takes to load; 2.5 seconds or less is considered good.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Largest Contentful Paint (LCP) is a Core Web Vital measuring how long the largest visible element, such as a hero image or headline, takes to load, with 2.5 seconds or less considered good. It approximates when users perceive the main content as ready. Slow servers, large images and render-blocking resources commonly hurt LCP.