Glossary/SEO & Content/First Contentful Paint (FCP)
SEO & Content
First Contentful Paint (FCP)
The time from page load start until the first text or image appears on screen.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
First Contentful Paint (FCP) is a performance metric measuring the time from when a page starts loading until the first text or image appears on screen. It reflects how quickly users see that something is happening. FCP is not a Core Web Vital, but it helps diagnose slow server responses and render-blocking resources.