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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossarySEO & ContentFirst Contentful Paint (FCP)

SEO & Content

First Contentful Paint (FCP)

The time from page load start until the first text or image appears on screen.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

First Contentful Paint (FCP) is a performance metric measuring the time from when a page starts loading until the first text or image appears on screen. It reflects how quickly users see that something is happening. FCP is not a Core Web Vital, but it helps diagnose slow server responses and render-blocking resources.