Skip to content
The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryAI Search & EmergingVibe Coding

AI Search & Emerging

Vibe Coding

Andrej Karpathy's 2025 term for building software by describing what you want in plain language and letting AI write the code.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

Vibe coding is a term coined by Andrej Karpathy in 2025 for building software by describing what you want in plain language and letting AI write the code. The person guides results through conversation rather than writing code line by line. It speeds prototyping, but output still needs review for quality and security.