Verified Purchase Review

A product review flagged as coming from a confirmed buyer, which shoppers and marketplaces treat as more trustworthy.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

A verified purchase review is a product review flagged as coming from a customer the platform has confirmed bought the item. Shoppers and marketplaces treat these reviews as more trustworthy than unverified ones. The label helps counter fake or incentivized reviews and can carry more weight in how reviews are displayed.