YouTube BrandConnect

YouTube's branded content program that connects advertisers with creators and measures sponsored video performance.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

YouTube BrandConnect is YouTube's branded content program that connects advertisers with creators and measures sponsored video performance. Brands can find suitable creators, manage collaborations and access first-party metrics on branded content. Sponsored videos can also be amplified with paid media, combining creator authenticity with YouTube advertising reach.