Social & Creator

YouTube Shorts

YouTube's vertical short-video format of up to three minutes, with its own feed and revenue-sharing program.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

YouTube Shorts is YouTube's vertical short-form video format, allowing videos of up to three minutes. Shorts have their own swipeable feed and compete with TikTok and Instagram Reels. Eligible creators earn through a revenue-sharing program funded by ads between Shorts, and brands use the format for reach, creator partnerships and Shorts ads.