Glossary/Strategy & Frameworks/Aaker Brand Equity Model
Strategy & Frameworks
Aaker Brand Equity Model
David Aaker's 1991 model defining brand equity through brand loyalty, awareness, perceived quality, brand associations and other proprietary assets.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
The Aaker Brand Equity Model is David Aaker's 1991 framework defining brand equity through brand loyalty, brand awareness, perceived quality, brand associations and other proprietary brand assets. It treats a brand as a set of assets that add value for both customers and the company, and it guides how marketers measure and build long-term brand strength.