Abandoned Cart Email

An automated email or message sent to shoppers who left items in their cart, reminding or incentivizing them to finish buying.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

An abandoned cart email is an automated message sent to shoppers who added items to an online cart but left without completing the purchase. It reminds them of the items and may offer an incentive such as free shipping or a discount. Sequences typically run within hours to days and are among ecommerce's highest-converting emails.