Glossary/AI in Marketing/AI Acceptable Use Policy (AUP)
AI in Marketing
AI Acceptable Use Policy (AUP)
A company policy defining which AI tools staff may use, for what tasks, and with what data, disclosure, and review rules.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
An AI acceptable use policy (AUP) is a company policy defining which AI tools staff may use, for which tasks and with what data. It typically sets rules on confidential information, disclosure of AI-generated content and human review, helping organizations gain AI's benefits while managing legal, security and reputational risks.