Glossary/Mobile & App Marketing/App Store Commission
Mobile & App Marketing
App Store Commission
The share of digital sales Apple and Google keep from in-app purchases and subscriptions, typically between 15% and 30%.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
App store commission is the share of digital sales that Apple and Google keep from in-app purchases and subscriptions. Rates typically range between 15% and 30%, depending on factors such as developer revenue and subscription length. Commissions directly affect app margins and pricing, and they are a frequent subject of regulation and litigation.