App Store Featuring

Editorial placement of an app in the App Store or Google Play, such as the Today tab, which developers can pitch for.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

App store featuring is editorial placement of an app in the App Store or Google Play, such as on Apple's Today tab or in curated collections. Store editors choose featured apps, and developers can pitch their apps or updates for consideration. Featuring can deliver large spikes in visibility and organic installs.