Association of National Advertisers (ANA)

The leading US trade body for client-side marketers, known for its media transparency and principal-media research.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

The Association of National Advertisers (ANA) is the leading US trade body for client-side marketers. It represents brand advertisers through advocacy, training, events and research, and is known for its work on media transparency and principal-based media buying. Its studies have shaped how advertisers scrutinize agency practices and programmatic supply chains.