Glossary/AI in Marketing/Brand Exclusions
AI in Marketing
Brand Exclusions
Google Ads control preventing Performance Max or AI-driven Search campaigns from serving on specified brand queries, such as your own or competitors' names.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Brand exclusions are a Google Ads control that prevents Performance Max or AI-driven Search campaigns from serving ads on specified brand queries, such as an advertiser's own brand name or competitors' names. They help separate branded from non-branded performance and stop automated campaigns from claiming credit for demand that already exists.