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The Madison Avenue Field GuideA field guide to marketing & advertising, by Brandon Mina

GlossaryPrivacy & IdentityCalifornia Invasion of Privacy Act (CIPA)

Privacy & Identity

California Invasion of Privacy Act (CIPA)

A California wiretapping law increasingly used in class actions alleging that website pixels, chat tools and session replay intercept communications without consent.

By Brandon MinaCEO, BrandPilot AIUpdated November 2026

Short answer

The California Invasion of Privacy Act (CIPA) is a California wiretapping and eavesdropping law. It is increasingly cited in class actions alleging that website pixels, chat tools and session replay software intercept communications without consent. The litigation has pushed many companies to review third-party scripts and strengthen consent practices.