Glossary/Measurement & Attribution/Session Replay
Measurement & Attribution
Session Replay
A reconstructed playback of a visitor's real interactions on a site, such as clicks, scrolls, and typing, used to diagnose UX problems.
By Brandon Mina·CEO, BrandPilot AI·Updated November 2026
Short answer
Session replay is a reconstructed playback of a visitor's real interactions on a website or app, such as clicks, scrolls, mouse movement and typing. Teams use it to diagnose usability problems, bugs and points of confusion that aggregate analytics cannot explain. Sensitive fields are typically masked to protect user privacy.